New Campaign Hopes to Reignite France’s Love for Bread

Bread has been a staple at most dinner tables in France, but it seems the French are beginning to lose interest in one of their favorite foods — so much so that a new campaign has been launched to remind the French of how great a fresh baguette can be.

Back in 1900, the average Frenchman would consume three baguettes. In 1970, the number was reduced to almost one full baguette. Nowadays, the people of France are eating just half a baguette a day. Women, who serve as the main grocery shoppers in France, consume about a third less bread than men. Meanwhile young people are eating a little less than 30 percent of what they did 10 years ago. http://causebadbreath.pagelanding.net/causes-of-vaginal-discharge.html
The decline in bread-eating has actually become a bit of a problem in the country. Observatoire de Pain, the bakers’ lobby, began a campaign back in June which encourages people to continue eating bread to promote good health, conversation and maintain French tradition.

The campaign is actually modeled after America’s “Got Milk?” campaign, and has the term “Coucou, tu as pris le pain?” (“Hi there, have you picked up the bread?”) plastered on billboards all over France.

“Eating habits are changing,” said Bernard Valluis, co-president of the lobby. “People are too busy or work too late to go to the bakery. Teenagers are skipping breakfast. Now when you see the word ‘coucou,’ we want it to be a reflex for consumers to say to themselves, ‘Ah, I have to buy bread today.’” http://naturalcure.productzone.net/avoid-the-common-soap.html
The campaign promotes bread as part of a healthy diet, saying it is useful in maintaining a healthy weight and helps dieters avoid foods high in sugar and fat by keeping you satisfied until your next meal. The lobby is also attempting to pull at heartstrings by reminding France’s citizens that a stop at the bakery on the way home from work is a simple way to show your family you are thinking of them.
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